When you think of branding your business, what’s the first thing that pops into your head?

Usually logos and colors, am I right?

It’s usually the outward, surface level things our mind is drawn to. But as my guest, Skot Waldron shares with me this week, we should be thinking of our company branding from the inside out.

Skot believes that your brand starts within your organization. He shares that you must a healthy inside culture in order to truly be effective and grow your client base.

There’s a lot to learn from Skot when it comes to nurturing and growing your brand within your company. We, as small business owners have a great opportunity to make our brand strong from the beginning.

Listen as Skot pretty much puts me through a coaching session.

Enjoy!



For full episode, click this link: https://www.gaylascrivener.com/127-branding-from-the-inside-out-with-skot-waldron/