With summer now behind us, it’s time to look ahead to what the rest of the year has in store. Between schools being back in session and the holidays coming up, it may be tempting to simply settle into the season. But it’s never too early to get a start on your 2022 planning, and a great place to start is by conducting a marketing audit.
Consider these best practices as you look toward 2022.
How long has it been since you updated your marketing materials? If your answer is a couple years or more - it's probably time to take a look and see if they still align with the products and services you are promoting to your customer base.
How do you plan to use your content? Every day there are 294 billion emails sent according to Raconteur. What if you could reuse your email content in 2022 for blogs, articles, whitepapers and more? Start by sorting through your existing content. There’s no point in doing everything from scratch, and chances are you have quality content that you can repurpose for future use.
What are your priorities? Create action items and make sure they’re ranked appropriately. Place quick fixes or important issues near the top, with more complex problems lower or even in a separate, long-term list.
How will you stay accountable? Plot out your action items on your calendar, making sure your top priority items are updated and put into circulation sooner.
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