Your body’s core is your body’s support system. It is responsible for your bending, twisting, running, sitting, and standing up straight. The stronger your body’s core, which consists of your spine and surrounding muscles, the easier it is for your arms and legs to do their thing.

Everybody has a core. But did you know our business also has a Business Core?

Think of your Focus as your body’s spine and your Ideal Client and Point of View as the surrounding muscles supporting your spine.

The more concrete (or should I say sound or solid) your Business Core is, the easier for your business arms and legs to do their thing. Your business arms and legs are everything you do to build awareness and relationships, get clients, and deliver your services. These activities include your messages, services offered, strategic networking, targeted outreach, referral strategy, writing, speaking videos, and more.

Your body’s core and Business Core are similar.

A body’s core helps you live life while a Business Core helps a business succeed.

A solid body core stabilizes your entire body providing better balance and body strength that leads to improved overall performance when playing a sport or just performing daily activities.

You feel better about yourself, increasing your overall confidence that permeates everything you do.

It does not end there. Study after study discusses the importance of a strong core on a person’s increased longevity.

When you have a solid body core, instead of simply surviving, you are actively enjoying and living life with more time to do what is important to you.

The key to a solid body core is exercise. You continually work to keep your body core solid and modify your routine to increase your strength and overall performance.

Your Business Core works in much the same way. Your focus, ideal client, and point of view work together to support your business.

Your Business Core is your Focus (Why and What), Ideal Client (Who), and Point of View (How.)

When they are stabilized and in balance, building marketplace awareness of you becomes consistent, making it simpler for people to understand what you do and how you do it. Services are defined that work for your ideal client and help them achieve what they want to achieve. Relationship building becomes easier with your ideal client becoming comfortable enough to reach out and ask you for help.

The result is improved overall business performance with more people interested in working with you and becoming clients.

The more clearly you are able to articulate what you do, who you serve, and how you do it, the more confident you become. You prepare targeted written materials and questions are easier to answer. When you display confidence, you build credibility and trust making it easier for people to get to know you and eventually become a client.

A stable and balanced Business Core facilitates increased longevity because it provides a strategy designed and implemented to get clients with processes and techniques that work for the consultant and their ideal client. A consulting business where the public does not view the consultant as a Jack of All Trades and a Master of None, enables that consultant to concentrate on what is important to building the business and helps to eliminate personal burnout.

With a stable and balanced Business Core, instead of simply surviving, you, a consultant, is able to actively enjoy and live life on your terms.

Most people know when their body’s core needs to be strengthened. To resolve the problem, they create an exercise plan and work the plan.

But how do you know when your Business Core is not right? How do you exercise your Business Core?

Simply put, your Business Core needs help if what you want to be known for, your focus, is not of interest to people you have identified as your ideal client. People are not becoming clients because your Business Core is not stabilized or balanced.

Before you start modifying your focus, ideal client, or point of view, validate them.

By validating that your ideal client is interested in your area of focus, how you help your ideal client achieve what they want to achieve, and your point of view, you are working on stabilizing and balancing your Business Core.

View validating and then modifying your focus, ideal client, and point of view exercises for your Business Core.

Conclusion

A stable and balanced Business Core helps a consultant succeed.

Your Business Core is your Focus, (Why and What), Ideal Client (Who), and Point of View (How.)

Just as individuals continually exercise to strengthen their body core, a consultant continually validates and modifies their Business Core.

Doing so constantly strengthens a Business Core, improves overall business performance, and builds confidence.

Possessing confidence, the consultant displays credibility and can build trust.

Their business longevity increases with a relationship strategy that ties to the Business Core and helps them get clients.

Best of all, instead of simply surviving, a consultant is able to build a successful business and enjoy and live life on their terms.

My question to you...

When was the last time you took a hard look and exercised at your Business Core?

If you would like to discuss your Business Core, schedule time on my calendar. for a 30-minute call.

Until the Next Newsletter,

Laura

laura@lauraburford.com

P.S. Mention you heard this message on LinktoEXPERT & recieve a Free Gift!