I have a LOT of authors who hand me (or mail me) a copy of their DIY book and ask for my opinion. It can create a very awkward moment, especially if the book truly needs help. A poorly designed book will push potential readers away. They may not know why, but they are simply not attracted to that book.
 
I always share the analogy of baking a cake . . .
 
If your daughter is turning 16 and you decide to make the birthday cake for her party yourself, I can imagine one of two possible outcomes:
 
  1. She gives you a great big hug because it turns out EXACTLY like the photo she handed you — after all, you are a professional chef.
  2. She tearfully screams, runs away, and hides in her room because you can barely follow the instructions on the back of a cake mix.