One of the worst pieces of advice anyone can receive when it comes to networking is just network. But, many people did just that during the height of the pandemic. They just networked. They jumped on every Zoom networking call they could find and ended up with the dreaded Zoom fatigue.
Connecting with people without a purposeful strategy can actually do more harm than good.
Frustration! Exhaustion! Wasted time and money!
It can keep you from getting clients wondering if you are ever going to succeed.
For More Information about the Upcoming Workshop
How to Get More Consulting Clients
But what if I said there is a simple formula that leads to Strategic Networking Success. Simply,
Your Intent + Right Audience = Strategic Networking
Knowing the intent or the reason why you want to attend an event creates forward momentum leading to more connections with the RIGHT PEOPLE.
Right People? People who are interested in what you have to offer or people that can refer you to the right people.
Let's look at Mary Joe.
Mary Joe ran from one networking event to another. There were days where she was exhausted and she felt like she would never succeed. Mary Joe met countless people but she will admit many were not the right people.
Her consulting pipeline was a BIG ZERO.
Do you know any Mary Joe's?
What if during the pandemic Mary Joe’s approach to networking changed.
What if she became strategic, continually questioning why she was attending an event and if it attracted the right audience.
Oh, the change didn't occur overnight. It took time. But eventually Mary Joe hit the tipping point. She went from no potential clients to having a pipeline AND most importantly
SIGNING HER FIRST CONSULTING CLIENT.
For More Information and to Join
How to Get More Consulting Clients
(Until September 18th join for $1497)
There is no pre-work.
However, selected workshop material available on September 12th.
Talking doesn't hurt. But, not talking and not acting can.
I want to see people succeed and I work hard to help you do just that!
Laura Burford