Where does culture fit when it comes to strategy? Ask Juan Jose Piedrahita and he’ll tell you culture IS the strategy.
In our latest Leading Peers Master Class, Piedrahita shares his fascinating entrepreneurial journey. Thirty years ago, he defied status quo to place culture at the core of his company’s strategy. By focusing on team members, values, purpose and personal development, he was able to transform the company and achieve extraordinary results.
Piedrahita is CEO of Organización Equitel, a holding group of seven companies dedicated to providing solutions to different segments across many industries. He is also a member of several boards of directors and is a respected business advisor in Colombia and throughout Latin America for issues related to organizational culture.