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Hi,
Want to increase your book sales? Below are 16 strategies to get the word out about your book. If you need help, there are wonderful people who specialize in each of these strategies. I would be happy to introduce you to anyone you’d like.
1. LinkedIn – Business authors, ethically build your following on LinkedIn. This is where your audience lives online, and this is the best place to build real relationships and connections that lead to book sales, speaking engagements, and other great opportunities.
2. Book Reviews – Increase reviews of your book on Amazon. Reviews will push your book way up in the rankings. The greater the ranking, the more your book gains visibility.
3. Bestseller Programs – Do a USA Today Bestseller Program, C-Suite Bestseller Program, or an Amazon Bestseller Program.
4. Launch Party – Throwing an emceed launch party is a great way to generate buzz for your book.
5. Social Media Blitz – Hire a whip-smart social media maven to learn how to navigate the social media world or do it for you.
6. Publicity Pitch – If your book sales are not where you want them to be, you might need to develop, or alter, your current publicity pitch.
7. Press Releases – You can get the word out to lots of media folks with a press release that they’re excited about.
8. Book Clubs – If your book is appropriate for book clubs, this is a fantastic way to sell a lot of books.
9. Mommy Influencers – If your book is for moms, a lot of books are being sold this way.
10. Luxury Hotels – Get your book placed in luxury and boutique hotels and in the Hamptons.
11. Website – If your website isn’t performing, you need a website upgrade.
12. Awards Programs – Every time your book wins an award, its value increases to your potential readers, and you have an opportunity to generate more publicity for it.
13. Podcast and Radio Tours – Reach thousands of people you normally would never come in contact with by being a guest speaker on a podcast or radio show.
14. Speak at Universities – Get the word out about your book to young adults.
15. TEDx –TEDx talks help authors gain lots of views on YouTube.
16. Publicist – If your book warrants it, and you want big national exposure, hire a top publicist.
To discern the right connections for you, start by conducting informational interviews. Listen to what they offer. Ask if they work with the demographic for your book. Ask for examples of success.
Don’t let your precious book die on the vine! Reach out and explore the vast opportunities that are available to you.
Warmly,
Randy
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